Why provide diverse services?

The Apple Event was held on September 7th.

Smartphones haven’t evolved much (although there are rumors that the addition of functions was intentionally suppressed to keep the price down), but I wanted an Apple Watch that fully supports underwater operation.

When I look around myself, I am completely covered with Apple products. Previously, l used both Windows and Mac as laptop, but only MacBook. There was a time when I used cheap Android smartphones, but now I’m an iPhone only user. Watch is Apple Watch after NIKE Fuel Band and Fitbit. Recently, I’ve been thinking about transferring Evernote to iCloud’s Note, which I feel has a lot of performance and functional deterioration. . .

Looking at such an environment, I remembered the churn rate of mobile.

As you know, over the years, telecom carriers have gone into banking business, electric power business, and other services that are completely unrelated to telecom services. What are your thoughts on that?

One of the main reasons for this is to prevent cancellations. There is actual data that the churn rate is lower for those who subscribe to multiple services.

DIVERSE SERVICES

Doing new business services has the aspect of diversification of management, but have you ever thought that there are services that are not so different from other companies? It’s the same service, but it’s the same company’s service, you can use a common ID, you’ll get more points, and you’ll have one bill. You often use services from the same company.

You used to see a lot of comparison sites for population coverage or communication speeds, but now we don’t see much of those comparison sites. I think it’s a matter of course and it’s no longer a point of differentiation (Although it is very difficult to build network). There is also the aspect that telecommunications carriers provide new services in order to protect their most important telecommunications business.

I once saw a famous person who was active in a certain telecommunications company make a comment that “Communication service companies should concentrate only on their original communication services” I think it is difficult to differentiate with a service that has become obsolete, and it is difficult to innovate. The iPhone has not seen any noticeable evolution these days.

when providing your own services, it may be important to think about Upsell businesses that are linked, not just a single service, but a linked.

Right Person, Right Message, Right Time

2022年5月31日に登壇させていただいた「日経コンテナサミット2022」の内容をWeb記事にご掲載いただきました。

日経コンテナサミット2022 DXの開発・運用を迅速化する必須技術
「変革支援メニュー」とともにレガシーシステムを脱ぎ捨てよ
https://special.nikkeibp.co.jp/atclh/NXT/22/cont_redhat0630/

今回は、開催後には資料のダウンロードはなく、オンデマンド配信もない。私としては結構疲れ顔だったので、ビデオ配信がされなくてホッとしたり、、、^^;

後から映像を振り返ることはできないが、登壇企業にはご聴講いただいた皆様がご登録いただいたカテゴリ(お勤め企業や役職の分類)、その皆様からのアンケート結果をいただけるので、自身のコンテンツが皆様の満足に繋がったかどうかの振り返りが少しできる。

Right Person, Right Message

今回の「日経コンテナサミット2022」のご参加の層は、昨年から多少変化があり、部長職以上の方々より、部長職未満の方々の割合が増えていた模様。

その影響か、今回いろいろな企業様からご紹介されたいずれのコンテンツも皆様からの満足度は高かったが、中でも現場の具体的な構築や運用の課題に対するコンテンツへの満足度が若干高かった(すごく差があるわけではないが)。アンケートの結果が良いに越したことはないが、「アンケートの結果が悪かった=コンテンツも悪い」といえばそうではない。大事なのは、自分の届けたい人に、届けたいメッセージを届けていることができるかどうかだということ。

特に、今回のような多様な方がご参加されるイベントでは、すべての人にささるコンテンツを提供するというのはそもそも難しいものがあり、無理して合わせようとすると内容が広がりすぎて、何が言いたいのかがぼやけてしまって、逆に誰にも刺さらなくなっているのもよく見かける。これは日々のお客様への提案活動や自社内で上長の承認を得るための説明にも通じる話であって、同じコンテンツでも相手によってどのようなメッセージを伝えるかを意識するかで相手に対する影響度合いはかなり変わってくる。

Right Person, Right Message.

たまには強引に自分の売り物を推すのも必要な時もあるが、誰に何を伝えたいのか、は意識してコミュニケーションを取りたいものである。

Right Timeについてはまた後日。

にほんブログ村 経営ブログ マネジメントへ

Don’t point out, Guide

There is still a lot of communication through online tools, but I often feel that it is difficult for the other person to understand my opinion, probably because communication with only voice or words occupies the majority.

When I look back on myself, I often point out the mistakes of the other person directly. This is wrong, you should fix it like this. It is often shaped like an Objection. If the other person has a flexible way of thinking or is willing to take in the opinions of others, the story will often go smoothly. However if you are confident in your own way or if you get older and you will be selfish, it is often difficult to receive the suggestions of people, including myself.

In such a case, I think it is important not to point out the mistakes of the other party directly, but to show the way and guide the other people to what goal they should go to. If possible, you run in parallel there.

If you point out only a specific part, it is usually only that is corrected. And after all all the points are corrected one by one. By sharing the goals to be pursued, it is possible not only to correct pinpoints, but also to review the entire path for that purpose. For example, if there is an explanatory material for someone, if you take the style of pointing out a part of the slide that is a specific part and correcting it, you have to point out all the parts.

If the other people can be aware of what the purpose of the material is, they can correct various mistakes by themselves.

If you know what you are doing your current job for and why you are doing it, you will make fewer mistakes. If possible, I think it is necessary to guide people to acquire the attitude of searching for a goal and thinking about the way to that goal, rather than simply teaching them about that goal. It will take time, but from a future perspective, It seems to be a long way, and it will be a short way.

Thank you and Good luck on good synergies.

Communication in the age of online meetings

Recently, return to office is gradually starting, but there are still many online meetings, and my there are many online meeting application such as ZOOM, Webex, Teams, and Bluejeans in my laptop.

How often do you turn on the camera at the time of the meeting?

I turn on the camera when talking to people from other companies, but when I talk to coworkers in the my company, I usually turn off the camera. Furthermore many of co-workers around me also turn off the camera. Therefore, there are many times when everyone is silent just by displaying the icon. It’s difficult to read in an atmosphere without returning anything.

As many of you may know, according to the “Mehrabian’s Law” proposed by Albert Mehrabian, a psychologist at the University of California, Los Angeles, in 1971, The degree of influence of “visual information (Visual)” on people by appearance and gestures such as facial expressions and eyes is 55%. “auditory information (Vocal)” such as voice volume and speaking speed is 38%, and “linguistic information (Verbal)” which is the content of the conversation itself is 7%. It is the “law of 3V”, also known as the “rule of 7-38-55”. 

In other words, recipients are more likely to receive invisible emotions from nonverbal communication. Turning on the camera allows you to tell the recipient more accurately what you want to say. Imagine, If you use a chat tool to convey only the language, you may have the experience of misrepresenting it. Some people say that the camera should be turned on from the viewpoint of etiquette. From the perspective of wanting to convey what you want to say more accurately, or to convey the reaction to the other people’s explanation, it seems more effective to have a meeting with turning on the camera.

As an aside, Mehrabian’s law is based on the question, “What should a person given contradictory information prioritize in judging the emotions and attitudes of the other person?” By no means does it prove that “look is important to people”. Mehrabian himself complains about this, “My research is misunderstood.”

You often see information that extremely explains that facial expressions and speaking styles rather than contents or the content is not very important, but linguistic information plays a major role in conveying information as a major premise. The content that describes what you want to convey is same . I think it is possible to cover a little the insufficiency of the content with speaking. However if your content is insufficient, you may be judged that you’re all talk.

Now that online meetings are the mainstream, in order to convey your message more accurately, you would like to turn on the camera and make effective use of nonverbal communication.

Thank you and good luck on your communication life.